banishment winded: How to Attract Your Ideal Clients Online

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attract-customers-for-your-business With online marketing, you have the power and ability to do business with anyone, anywhere in the world.? But if you?re like most small business owners, you want profitable clients.? You want to attract ideal clients.? Ideal clients are typically two times, sometimes as much as three times, more profitable than your typical clients.? They tend to be much easier to work with, and you love working with them.? Ideal clients become friends and turn into your biggest fans.

So exactly how do you attract ideal clients online?

The best way to explain this is to use an example and go through all the steps. Our example business owner is Jill, who runs a successful kitchen and cooking supply store. She has a retail shop in an upper income, suburban location of a major city.? She also does a thriving and growing business online thanks to a line of exclusive, specialty cookware.

How did Jill grow her business?? She used these strategies to focus on attracting ideal clients.

Identify your ideal client

First of all, Jill reviewed her sales records and customer information.? She analyzed her top dollar amount and repeat sales customers.? She figured out who wrote online reviews of her store, who gave testimonials, and who referred friends without prompting.

What do these ideal clients have in common?

Even more importantly, what is the big problem your ideal clients are trying to solve?? Jill discovered that her ideal clients were fanatical about healthy cookware.? They wanted nothing to do with Teflon coated or low-grade aluminum cookware. Her ideal clients are extremely health conscious.

Where to your ideal clients go online?

What search terms or phrases do they use?? Jill discovered that her ideal clients were searching for ?ceramic cookware? as a healthy cookware option.? In addition to search terms, she analyzed what related authority sites they visited and shopped at. She figured out if they used social media, and what social media sites they spent the most time on.

Create messages targeted towards solving your ideal clients problems

Jill zeroed in on information about healthy eating, healthy cooking, and healthy cookware. The theme of her site and store focuses on healthy cooking and cookware options.

Spread your message

Once Jill identified her ideal clients, she knew the search terms and phrases they used, the authority sites they visited, and what social sites they used. It was time to spread her message.? She tested PPC ads on keyword phrases, Facebook ads, pinned attractive photos on Pinterest, and wrote SEO optimized blog posts. She also offered to write guest blog posts on authority sites.

Always test and tweak your message

Jill got tons of feedback from her ideal clients. She let them tell her what works and what language to use.

Recruit your ideal clients

Jill?s ideal clients love her.? They trust her.? So she asked them to help her by writing online reviews and video testimonials. She featured client success stories in her newsletter.? Bragging about clients encouraged Jill?s clients to spread her brand?s value.

Follow Jill?s steps to attract ideal clients to your website and your business.? Keep this in mind: a focus on building a business filled with ideal clients is a powerful marketing strategy.? Attracting and serving ideal clients makes running your business a joy and positions you to maximize your profits.

This guest post was written by Michael who writes on all things Internet marketing, from how to get more visitors to your healthy cookware site to how to use social media to create a buzz for your designer shoes.

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